Seven Ways ISO Certification Pays In Crises

Ford Motor Company, which announced certification in 9001 quality management systems in the 1990s and in 14001 in environmental management systems around 2014, changed from producing vehicles to ventilators during the pandemic. ISO certification shows that an organization maintains a trustworthy level of management standards, which can be applied to new processes and lines of products.

Ways that ISO certification can help in a time of crisis include the following.

  1. While fear and uncertainty prevail in a crisis, ISO certification inspires confidence. Employees and customers know the processes and products are good and that won’t change because of the crisis.
  2. Because of their reputations, certified organizations are good candidates for new contracts. Companies that have already established a good reputation are more likely than their competitors to get contracts during rebuilding.
  3. Best practices may be even more important during times of crisis. Certified organizations are experts in best practices and these may make the difference in surviving or thriving instead of shuttering at times of crisis.
  4.  In becoming certified, organizations master a model that can be applied regardless of their size or sector. When companies see that they are expanding or contracting or, as Ford did, changing sectors, they can still apply the model.
  5. The plan-do-check-act approach helps make organizations nimble. This is one of the tools that help organizations adjust to the crisis and shift the model to their new circumstances.
  6. Certified organizations are most likely to have connections that can support them in a crisis. In particular, clients that have received consulting, training, or auditing services through Cavendish Scott have already established channels of communication. They can readily receive additional support that’s customized to their needs. Cavendish Scott stands behind its services. Cavendish Scott also has an excellent history of taking its own business online and it is highly capable of helping clients do the same as much as possible.
  7. Specific courses are available to help organizations prepare for crises. ISO already offers classes in safety (45001), continuity of operations (22301), and security of communications (27001), and a crisis management class is under development. While it’s too late to take these classes in preparation for the first wave of the COVID-19 pandemic, they could be useful in preparing organizations for the next crisis.

ISO and Cavendish Scott have both been able to be part of the solution during the COVID-19 pandemic.

ISO, in cooperation with the International Electrotechnical Commission, has made available more than two dozen standards in read-only format. Most relate to technical areas such as medical electrical equipment, respiratory equipment, and biocompatibility evaluation. According to the ISO website, the standards are available freely “to support global efforts in dealing with the COVID-19 crisis.”

Cavendish Scott has remained available for remote training, consultation, and auditing, as well as onsite services with appropriate safety precautions. 

Any organization that would like to improve its crisis management strategies by upgrading its standards may contact Cavendish Scott for assistance. 

Cavendish Scott offers consulting, training, and auditing to help organizations obtain and maintain certification in a full range of standards. Additional information is available at

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