Getting The Contex Right: Using Simple SWOT Analysis to Address ISO 9001: 2015 Standard
Presented by Colin Gray at the 2016 ISO 9000 World Conference in Orlando, Florida
SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats, is an analytical framework that can help your company face its greatest challenges and find its most promising new markets. SWOT is a simple approach to address internal and external issues and it has been tried and tested millions of times and is recognized as being straight forward enough for those entering the corporate world for the first time. This presentation revisits this established technique and explains how it can be used in any organization as a method to address this ISO requirement. It explains why this is important and how it will help with quality. It outlines the difficulties, constraints, and the limitations it has, and how different approaches (yes more acronyms) can be used in different situations and in different types of organization – especially the differences between larger and smaller organizations.