ISO-certified? Congratulations!

Spread the word and celebrate!

Too many people go through their ISO program and don't do anything to celebrate their success or promote their qualification to their customers and potential customers. One of the reasons for implementing ISO is to be more attractive to customers. You should look on your success as an opportunity to tell customers and potential customers how good you are. As a Cavendish Scott, Inc. client your ISO documentation is process based, reflects your organization and is somewhat unique. That is something to boast about.

There are many ways to tell customers (email, mail, advertising) but an open house is a tremendous idea. Have staff wear special tee-shirts, give away mugs and push your abilities. Send out calendars, mouse pads and even water bottles with a special message. And do it more than once - regularly even. You have a real reason for promotion. And potential customers often need an excuse to look at you.

The objective of ISO is to provide structure, organization and discipline that will lead to tangible improvements. It is important to keep this message in the forefront of employees so that they can positively contribute. "Tangible" improvements! Positive communication to customers! Recognize and support staff with awards, rewards and giveaways. Team members get beverage cups, people who do a good job with the auditor get a Frisbee and the internal audit team gets tee-shirts and caps. A low budget with a high return.

Here are some promotional product ideas that you can use to recognize and support staff, and alert customers and potential customers to your success and improvements.

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